Crossover · call sheet
Who should Calm call first?
First call: Peak.
All six are within 0.05 on taste, so this is the agent's pick, not a measured lead.
Where Calm's audience leads: Washington DC.
The agent's first call: Peak
Peak scores 0.90 with Calm fans and sits closer to Calm (0.90) than to Headspace (0.85).[3,5]
The other direction (each one's fans' rank of Calm) was measured and doesn't separate these 6, so there's no table. The rule is on /audit.
No clear three: 6 names within 0.05 of the top. Inside a tie no order is claimed; besides Peak, the agent's other two picks from the group of six:
- MasterClass. MasterClass scores 0.90 with Calm fans and sits closer to Calm (0.90) than to Headspace (0.83).[3,5]
- Joytunes. Joytunes scores 0.87 and ranks 31 among Calm fans, ahead of SeaLegacy at 40.[5]
Overlap check: it ran, and no two contenders stand out as reaching the same audience.[6]
Leans CalmLeans HeadspaceBoth
Notes from the agent, each checked against its steps
- There is no clear three, because all six candidates fall in one group between 0.86 and 0.90.[5]
- SeaLegacy also scores 0.87, the same as Joytunes, so the third call is close.[5]
- No pair of contenders stood out as reaching the same audience, so no two need to be kept apart.[6]
- Only six candidates came from Calm's side of the split, not eight.[4]
- Headspace is Calm's closest rival at 0.94.[2]
- Six brands sit closer to Calm and nine sit closer to Headspace.[3]
- Calm's top markets are New York, Honolulu, San Diego, Boston and Washington DC.[3]
- Peak and MasterClass lead at 0.90, followed by Joytunes at 0.87.[5]
Steps (each measured in Qloo)
- 1 Find the name: Confirmed Calm
- 2 Find the rival: Closest same-field brand: Headspace
- 3 The split: 6 brands sit closer to Calm, 9 closer to Headspace, 56 within 0.05 of both
- 4 Candidates: 6 candidates from the seed's side of the split
- 5 Score them: No clear three: 6 names within 0.05 of the top
- 6 Overlap check: No pair stands out among the contenders
What this doesn't establish
- No purchase data. Affinity and popularity come from Qloo; Crossover computes the comparisons, the percentiles and the layout.
- No audience size: a long column is not a bigger market.
- No commercial eligibility: Qloo can't say whether a brand will partner.
- A lean is a taste gap of 0.05 or more in one scoring call, not a recommendation.
- A brand whose category tag sits past Qloo's tag cut can appear in a column instead of under same field.