Crossover · pitch sheet
Who should Taylor Swift pitch first?
Pitch first: Forever 21
Forever 21 fans rank Taylor Swift 20th among artists. Taylor Swift fans rank Forever 21 1st among brands.
11 names and numbers checked, each matched to the step it cites
The line for the call
Your fans already rank Taylor Swift 20th among artists, and Taylor Swift fans rank Forever 21 1st among brands at 0.97.[4,6]
Of the 8 names, Forever 21 fans rank Taylor Swift highest, at 20th.[6]
Read down the right column. The left column is the buyer's shortlist; the right is the seller's pitch line.
| The eight | Taylor Swift fans rank it | Its fans rank Taylor Swift |
|---|---|---|
| Forever 21 * | 1st | 20th |
| Victoria's Secret * | 2nd | 30th |
| Keds * | 3rd | 27th |
| Abercrombie & Fitch | 4th | not in their top 50 |
| H&M | 5th | 28th |
| Urban Outfitters | 6th | not in their top 50 |
| Gap | 7th | 32nd |
| Michael Kors | 8th | 47th |
* the agent's calls. The first column is the taste score's own order, so it restates the tie. The second is that brand's fans' own top 50 artists, a different list.
Steps (each measured in Qloo)
- 1 Find the name: Confirmed Taylor Swift
- 2 Find the rival: No same-field brand in the fans' top 50
- 3 Candidates: 8 candidates from the fans' top 50, own field left out
- 4 Score them: No clear three: 8 names within 0.05 of the top
- 5 Overlap check: No pair stands out among the contenders
- 6 Both ways: each name's fans' own top 50 of artists, one Qloo call per name, computed by code beside the answer.
What this doesn't establish
- That Forever 21 sponsors tours or has a budget; Qloo measures taste, not deals.
- That a high rank closes the deal. Ranked this way, the replay found the real partner 5 times in 23, against 3 for a scrambled seed; the counts are on /audit.
- That these eight are sponsors. They are brands Taylor Swift's fans favor, read the other way.