Crossover · call sheet
Who should Taylor Swift call first?
First call: Forever 21.
All eight are within 0.05 on taste. Forever 21 fans rank Taylor Swift 20th, the highest of the eight; the other seven rank it 27th to 47th or not in their top 50.
The agent's first call: Forever 21
Forever 21 has the top score under Taylor Swift fans at 0.97 and ranks 1st among them.[4]
| The eight | Taylor Swift fans rank it | Its fans rank Taylor Swift |
|---|---|---|
| Forever 21 * | 1st | 20th |
| Victoria's Secret * | 2nd | 30th |
| Keds * | 3rd | 27th |
| Abercrombie & Fitch | 4th | not in their top 50 |
| H&M | 5th | 28th |
| Urban Outfitters | 6th | not in their top 50 |
| Gap | 7th | 32nd |
| Michael Kors | 8th | 47th |
* the agent's calls. The first column is the taste score's own order, so it restates the tie. The second is that brand's fans' own top 50 artists, a different list.
No clear three: 8 names within 0.05 of the top. Inside a tie no order is claimed; besides Forever 21, the agent's other two picks from the group of eight:
- Victoria's Secret. Victoria's Secret scores 0.96, ranks 2nd among her fans, and Taylor Swift ranks 30th among its fans.[4]
- Keds. Keds scores 0.96, ranks 3rd among her fans, and Taylor Swift ranks 27th among its fans.[4]
Overlap check: it ran, and no two contenders stand out as reaching the same audience.[5]
Notes from the agent, each checked against its steps
- There is no clear three, because all eight candidates fall in one group between 0.95 and 0.97.[4]
- Abercrombie & Fitch and H&M also score 0.96, so they are just as strong as the second and third calls.[4]
- No pair of contenders stood out as reaching the same audience, so the overlap check can't name two to keep apart.[5]
- Qloo confirmed Taylor Swift as an artist.[1]
- No same-field rival was found, so the candidates came from her fans' top 50.[2,3]
- The three calls follow the order of her fans' ranks inside a single tied group.[4]
Steps (each measured in Qloo)
- 1 Find the name: Confirmed Taylor Swift
- 2 Find the rival: No same-field brand in the fans' top 50
- 3 Candidates: 8 candidates from the fans' top 50, own field left out
- 4 Score them: No clear three: 8 names within 0.05 of the top
- 5 Overlap check: No pair stands out among the contenders
What this doesn't establish
- No purchase data. Affinity and popularity come from Qloo; Crossover computes the comparisons, the percentiles and the layout.
- No audience size: a long column is not a bigger market.
- No commercial eligibility: Qloo can't say whether a brand will partner.
- A lean is a taste gap of 0.05 or more in one scoring call, not a recommendation.
- A brand whose category tag sits past Qloo's tag cut can appear in a column instead of under same field.