Crossover · pitch sheet
Who should Allbirds pitch first?
Pitch first: Bombas
Bombas fans rank Allbirds 1st among brands. Allbirds fans rank Bombas 2nd among brands.
11 names and numbers checked, each matched to the step it cites
The line for the call
Your fans already rank Allbirds 1st among brands, and Allbirds fans rank Bombas 2nd among brands at 0.94.[5,7]
Of the 8 names, Bombas fans rank Allbirds highest, at 1st.[7]
Read down the right column. The left column is the buyer's shortlist; the right is the seller's pitch line.
Bombas fans rank Allbirds first among brands.
| The eight | Allbirds fans rank it | Its fans rank Allbirds |
|---|---|---|
| Bombas * | 2nd | 1st |
| Warby Parker * | 4th | 11th |
| ClassPass * | 5th | 16th |
| Parachute | 6th | 31st |
| Tuft & Needle | 7th | 9th |
| Felix Gray | 8th | 12th |
| Quince | 9th | 30th |
| Summersalt | 10th | not in their top 50 |
* the agent's calls. The first column is the taste score's own order, so it restates the tie. The second is that brand's fans' own top 50 brands, a different list.
Where to pitch it
Venues in San Francisco that Allbirds and Bombas fans both favor: Top of the Mark, The Rotunda and Chambers eat + drink.
Steps (each measured in Qloo)
- 1 Find the name: Confirmed Allbirds
- 2 Find the rival: Closest same-field brand: Outdoor Voices
- 3 The split: 2 brands sit closer to Allbirds, 4 closer to Outdoor Voices, 50 within 0.05 of both
- 4 Candidates: The split left 2 names; widened to the top 50. 8 candidates from the fans' top 50, own field left out
- 5 Score them: No clear three: 8 names within 0.05 of the top
- 6 Overlap check: No pair stands out among the contenders
- 7 Both ways: each name's fans' own top 50 of brands, one Qloo call per name, computed by code beside the answer.
What this doesn't establish
- That Bombas has a partnership budget; Qloo measures taste, not deals.
- That a high rank closes the deal. Ranked this way, the replay found the real partner 5 times in 23, against 3 for a scrambled seed; the counts are on /audit.
- That these eight are sponsors. They are brands Allbirds' fans favor, read the other way.