Crossover · call sheet
Who should Tyler Childers call first?
First call: Shinesty.
The top five are within 0.05 on taste, so this is the agent's pick, not a measured lead.
Venues in Cincinnati that Tyler Childers and Shinesty fans both favor: Pirate's Cove Tropical Bar & Grill, Top Cats and The Redmoor Event House.
The agent's first call: Shinesty
Shinesty sits closest to Tyler Childers fans, with a score of 0.99 and rank 1.[4]
Shinesty fans don't have Tyler Childers in their top 50 artists; the pull runs one way. Birddogs Shorts fans rank Tyler Childers 9th, the highest of the eight.
| The eight | Tyler Childers fans rank it | Its fans rank Tyler Childers |
|---|---|---|
| Shinesty * | 1st | not in their top 50 |
| Chubbies * | 2nd | 18th |
| Blenders Eyewear * | 3rd | not in their top 50 |
| Birddogs Shorts | 4th | 9th |
| Dr. Squatch Soap Co. | 5th | not in their top 50 |
| The Normal Brand | 6th | 34th |
| Tecovas | 7th | not in their top 50 |
| Twisted Tea | 8th | not in their top 50 |
* the agent's calls. The first column is the taste score's own order, so it restates the tie. The second is that brand's fans' own top 50 artists, a different list.
No clear three: 5 names within 0.05 of the top. Inside a tie no order is claimed; besides Shinesty, the agent's other two picks from the group of eight:
- Chubbies. Chubbies is next at 0.96 and rank 2, inside the top group.[4]
- Blenders Eyewear. Blenders Eyewear scores 0.95 at rank 3, inside the top group.[4]
Overlap check: it ran, and no two contenders stand out as reaching the same audience.[5]
Notes from the agent, each checked against its steps
- There is no clear three: Shinesty, Chubbies, Blenders Eyewear, Birddogs Shorts and Dr. Squatch Soap Co. all sit in one top group.[4]
- Birddogs Shorts scores 0.95, the same as Blenders Eyewear, so it is an equal alternative for the third call.[4]
- No pair of contenders stood out as reaching the same audience, so the overlap check gives no pair to avoid calling together.[5]
- Qloo confirmed Tyler Childers but found no same-field rival, so the candidates came from his fans' top 50.[1,2,3]
- All eight candidates scored between 0.93 and 0.99, with no clear three.[4]
- Shinesty, Chubbies and Blenders Eyewear rank 1 to 3 within the top group.[4]
Steps (each measured in Qloo)
- 1 Find the name: Confirmed Tyler Childers
- 2 Find the rival: No same-field brand in the fans' top 50
- 3 Candidates: 8 candidates from the fans' top 50, own field left out
- 4 Score them: No clear three: 5 names within 0.05 of the top
- 5 Overlap check: No pair stands out among the contenders
What this doesn't establish
- No purchase data. Affinity and popularity come from Qloo; Crossover computes the comparisons, the percentiles and the layout.
- No audience size: a long column is not a bigger market.
- No commercial eligibility: Qloo can't say whether a brand will partner.
- A lean is a taste gap of 0.05 or more in one scoring call, not a recommendation.
- A brand whose category tag sits past Qloo's tag cut can appear in a column instead of under same field.