Crossover · call sheet
Who should Los Angeles Dodgers call first?
First call: Las Vegas Raiders.
All eight are within 0.05 on taste, so this is the agent's pick, not a measured lead.
Where Los Angeles Dodgers' audience leads: Los Angeles and Las Vegas.
Venues in Los Angeles that Los Angeles Dodgers and Las Vegas Raiders fans both favor: Castaway Restaurant, Bar & Special Events, NIKU X and Sam's Hofbrau.
The agent's first call: Las Vegas Raiders
Las Vegas Raiders scores highest under Los Angeles Dodgers fans at 0.95, and ranks 4 among them.[5]
| The eight | Los Angeles Dodgers fans rank it | Its fans rank Los Angeles Dodgers |
|---|---|---|
| Las Vegas Raiders * | 4th | 8th |
| San Francisco 49ers * | 9th | 19th |
| Los Angeles Chargers * | 10th | 30th |
| MLB's Cut4 | 11th | 28th |
| New York Giants | 13th | not in their top 50 |
| LA Kings | 16th | 1st |
| Los Angeles Dodgers Foundation | 20th | 2nd |
| Seattle Seahawks | 21st | 39th |
* the agent's calls. The first column is the taste score's own order, so it restates the tie. The second is that brand's fans' own top 50 brands, a different list.
No clear three: 8 names within 0.05 of the top. Inside a tie no order is claimed; besides Las Vegas Raiders, the agent's other two picks from the group of eight:
- San Francisco 49ers. San Francisco 49ers scores 0.93 and ranks 9 among Los Angeles Dodgers fans, and the Dodgers rank 19 among theirs.[5]
- Los Angeles Chargers. Los Angeles Chargers scores 0.93 and ranks 10 among Los Angeles Dodgers fans, and the Dodgers rank 30 among theirs.[5]
Overlap check: it ran, and no two contenders stand out as reaching the same audience.[6]
Notes from the agent, each checked against its steps
- There is no clear three: all eight candidates sit in one group between 0.91 and 0.95.[5]
- MLB's Cut4 also scores 0.93, tied with the second and third calls, ranking 11 among Los Angeles Dodgers fans.[5]
- The overlap check found no pair of contenders that clearly reach the same audience, so there is no pair to avoid calling together.[6]
- The split left only one name, Los Angeles Dodgers Foundation, so the candidates were widened to the top 50.[3,4]
- The closest rival is Oakland Athletics at 0.97.[2]
- Only Los Angeles Dodgers Foundation sits closer to Los Angeles Dodgers fans than to Oakland Athletics fans, at 0.91 against 0.83.[3]
- The top markets for Los Angeles Dodgers fans are Los Angeles, San Diego, Las Vegas, Phoenix and Honolulu.[3]
- Las Vegas Raiders leads at 0.95, and San Francisco 49ers, Los Angeles Chargers and MLB's Cut4 follow at 0.93.[5]
Steps (each measured in Qloo)
- 1 Find the name: Confirmed Los Angeles Dodgers
- 2 Find the rival: Closest same-field brand: Oakland Athletics
- 3 The split: 1 brands sit closer to Los Angeles Dodgers, 0 closer to Oakland Athletics, 29 within 0.05 of both
- 4 Candidates: The split left 1 name; widened to the top 50. 8 candidates from the fans' top 50, own field left out
- 5 Score them: No clear three: 8 names within 0.05 of the top
- 6 Overlap check: No pair stands out among the contenders
What this doesn't establish
- No purchase data. Affinity and popularity come from Qloo; Crossover computes the comparisons, the percentiles and the layout.
- No audience size: a long column is not a bigger market.
- No commercial eligibility: Qloo can't say whether a brand will partner.
- A lean is a taste gap of 0.05 or more in one scoring call, not a recommendation.
- A brand whose category tag sits past Qloo's tag cut can appear in a column instead of under same field.