Crossover · call sheet
Who should Coca-Cola call first?
First call: Converse.
Venues in Atlanta that Coca-Cola and Converse fans both favor: Cibo e Beve, The Blind Pig Parlour Bar and Noodle.
The agent's first call: Converse
Converse sits closer to Coca-Cola fans than any other candidate at 0.85.[1,3]
The other direction (each one's fans' rank of Coca-Cola) was measured and doesn't separate these 8, so there's no table. The rule is on /audit.
- 2. Vans. Vans is in the clear three at 0.82.[3]
Overlap check: it ran, and no two contenders stand out as reaching the same audience.[4]
Notes from the agent, each checked against its steps
- The third slot is tied between DC Shoes at 0.80 and Yves Saint Laurent at 0.78, so neither is called.[3]
- All eight candidates sit in one fame band, so fame does not separate them.[3]
- Two-way ranks came back empty for every candidate.[3]
- The id resolved to Coca-Cola.[1]
- All eight case candidates were measured.[2,3]
- Converse at 0.85 and Vans at 0.82 lead the scores.[3]
- No pair of contenders stood out as reaching the same audience.[4]
Steps (each measured in Qloo)
- 1 Find the name: Confirmed Coca-Cola
- 2 Candidates: The case's 8 names, in alphabetical order
- 3 Score them: Measured top: Converse, Vans
- 4 Overlap check: No pair stands out among the contenders
What this doesn't establish
- No purchase data. Affinity and popularity come from Qloo; Crossover computes the comparisons, the percentiles and the layout.
- No audience size: a long column is not a bigger market.
- No commercial eligibility: Qloo can't say whether a brand will partner.
- A lean is a taste gap of 0.05 or more in one scoring call, not a recommendation.
- A brand whose category tag sits past Qloo's tag cut can appear in a column instead of under same field.