Crossover · pitch sheet
Who should Mt. Joy pitch first?
Pitch first: Allbirds
Allbirds fans rank Mt. Joy 4th among artists. Mt. Joy fans rank Allbirds 2nd among brands.
17 names and numbers checked, each matched to the step it cites
The line for the call
Your fans already rank Mt. Joy 4th among artists, and Mt. Joy fans rank Allbirds 2nd among brands at 0.95.[4,6]
Outdoor Voices fans rank Mt. Joy 26th among artists, and Alternative Apparel fans don't have Mt. Joy in their top 50.[6]
Of the 8 names, Allbirds fans rank Mt. Joy highest, at 4th.[6]
Read down the right column. The left column is the buyer's shortlist; the right is the seller's pitch line.
| The eight | Mt. Joy fans rank it | Its fans rank Mt. Joy |
|---|---|---|
| Outdoor Voices * | 1st | 26th |
| Allbirds * | 2nd | 4th |
| Alternative Apparel * | 3rd | not in their top 50 |
| Felix Gray | 4th | not in their top 50 |
| LaCroix Sparkling Water | 5th | 28th |
| Summersalt | 6th | not in their top 50 |
| Marine Layer | 7th | not in their top 50 |
| Carve Designs | 8th | not in their top 50 |
* the agent's calls. The first column is the taste score's own order, so it restates the tie. The second is that brand's fans' own top 50 artists, a different list.
Where to pitch it
Venues in Asheville that Mt. Joy and Allbirds fans both favor: Salvage Station, French Broad River Brewery and The Lobster Trap.
Steps (each measured in Qloo)
- 1 Find the name: Confirmed Mt. Joy
- 2 Find the rival: No same-field brand in the fans' top 50
- 3 Candidates: 8 candidates from the fans' top 50, own field left out
- 4 Score them: No clear three: 8 names within 0.05 of the top
- 5 Overlap check: No pair stands out among the contenders
- 6 Both ways: each name's fans' own top 50 of artists, one Qloo call per name, computed by code beside the answer.
What this doesn't establish
- That Allbirds sponsors tours or has a budget; Qloo measures taste, not deals.
- That a high rank closes the deal. Ranked this way, the replay found the real partner 5 times in 23, against 3 for a scrambled seed; the counts are on /audit.
- That these eight are sponsors. They are brands Mt. Joy's fans favor, read the other way.