Crossover · call sheet
Who should Mt. Joy call first?
First call: Outdoor Voices.
All eight are within 0.05 on taste, so this is the agent's pick, not a measured lead.
Venues in Asheville that Mt. Joy and Outdoor Voices fans both favor: Salvage Station, French Broad River Brewery and The Lobster Trap.
The agent's first call: Outdoor Voices
Outdoor Voices ranks 1 among Mt. Joy fans with the top score of 0.97.[4]
| The eight | Mt. Joy fans rank it | Its fans rank Mt. Joy |
|---|---|---|
| Outdoor Voices * | 1st | 26th |
| Allbirds * | 2nd | 4th |
| Alternative Apparel * | 3rd | not in their top 50 |
| Felix Gray | 4th | not in their top 50 |
| LaCroix Sparkling Water | 5th | 28th |
| Summersalt | 6th | not in their top 50 |
| Marine Layer | 7th | not in their top 50 |
| Carve Designs | 8th | not in their top 50 |
* the agent's calls. The first column is the taste score's own order, so it restates the tie. The second is that brand's fans' own top 50 artists, a different list.
No clear three: 8 names within 0.05 of the top. Inside a tie no order is claimed; besides Outdoor Voices, the agent's other two picks from the group of eight:
- Allbirds. Allbirds scores 0.95 and ranks 2 among Mt. Joy fans, and Mt. Joy ranks 4 among Allbirds fans.[4]
- Alternative Apparel. Alternative Apparel scores 0.95 and ranks 3 among Mt. Joy fans.[4]
Overlap check: it ran, and no two contenders stand out as reaching the same audience.[5]
Notes from the agent, each checked against its steps
- There is no clear three: all eight candidates sit in one group, scoring between 0.94 and 0.97.[4]
- Alternative Apparel is tied at 0.95 with Allbirds, Felix Gray, LaCroix Sparkling Water, Summersalt and Marine Layer, so the third slot could go to any of them.[4]
- No twin pair stood out, so the tools gave no pair to avoid calling together.[5]
- Mt. Joy does not show up in the ranks among Alternative Apparel fans, so that link was measured in only one direction.[4]
- Qloo confirmed the id as the artist Mt. Joy.[1]
- No same-field rival was found, so the candidates came from the Mt. Joy fans' top 50.[2,3]
- Outdoor Voices sits closer to Mt. Joy fans than any other candidate, at 0.97.[4]
- The calls follow the rank order among Mt. Joy fans because the review found no clear three.[4,5]
Steps (each measured in Qloo)
- 1 Find the name: Confirmed Mt. Joy
- 2 Find the rival: No same-field brand in the fans' top 50
- 3 Candidates: 8 candidates from the fans' top 50, own field left out
- 4 Score them: No clear three: 8 names within 0.05 of the top
- 5 Overlap check: No pair stands out among the contenders
What this doesn't establish
- No purchase data. Affinity and popularity come from Qloo; Crossover computes the comparisons, the percentiles and the layout.
- No audience size: a long column is not a bigger market.
- No commercial eligibility: Qloo can't say whether a brand will partner.
- A lean is a taste gap of 0.05 or more in one scoring call, not a recommendation.
- A brand whose category tag sits past Qloo's tag cut can appear in a column instead of under same field.