Crossover · call sheet
Who should YETI call first?
First call: Cabela's.
All eight are within 0.05 on taste, so this is the agent's pick, not a measured lead.
The agent's first call: Cabela's
Cabela's ranks first among YETI fans at 0.96, inside the one top group.[4]
The other direction (each one's fans' rank of YETI) was measured and doesn't separate these 8, so there's no table. The rule is on /audit.
No clear three: 8 names within 0.05 of the top. Inside a tie no order is claimed; besides Cabela's, the agent's other two picks from the group of eight:
- Bass Pro Shops. Bass Pro Shops ranks second among YETI fans at 0.95, inside the same top group.[4]
- Huk Performance Fishing. Huk Performance Fishing ranks third among YETI fans at 0.95, inside the same top group.[4]
Overlap check: it ran, and no two contenders stand out as reaching the same audience.[5]
The same-field cut had no specific tag to run on for YETI, so brands in its own field can be among the candidates. The audit lists this limit.
Notes from the agent, each checked against its steps
- There is no clear three, because all eight candidates sit in one group from 0.93 to 0.96.[4]
- The overlap check found no pair that stands out as reaching the same audience, so there is no pair to keep apart.[5]
- Cabela's and Bass Pro Shops are in the same fame band, along with Traeger Grills.[4]
- The id resolved to YETI.[1]
- No same-field rival was found, so the candidates came from YETI fans' top 50.[2,3]
- All eight candidates scored between 0.93 and 0.96, so the three calls follow the rank order among YETI fans.[4]
Steps (each measured in Qloo)
- 1 Find the name: Confirmed YETI
- 2 Find the rival: No same-field brand in the fans' top 50
- 3 Candidates: 8 candidates from the fans' top 50, own field left out
- 4 Score them: No clear three: 8 names within 0.05 of the top
- 5 Overlap check: No pair stands out among the contenders
What this doesn't establish
- No purchase data. Affinity and popularity come from Qloo; Crossover computes the comparisons, the percentiles and the layout.
- No audience size: a long column is not a bigger market.
- No commercial eligibility: Qloo can't say whether a brand will partner.
- A lean is a taste gap of 0.05 or more in one scoring call, not a recommendation.
- A brand whose category tag sits past Qloo's tag cut can appear in a column instead of under same field.