Crossover · call sheet
Who should Patagonia call first?
First call: Backcountry.
All eight are within 0.05 on taste, so this is the agent's pick, not a measured lead.
The agent's first call: Backcountry
Backcountry scores 0.95 under Patagonia fans and ranks 3 among them.[5]
| The eight | Patagonia fans rank it | Its fans rank Patagonia |
|---|---|---|
| Backcountry * | 3rd | 10th |
| Backpacker Magazine * | 4th | 6th |
| Osprey * | 5th | 12th |
| American Alpine Club | 9th | 9th |
| Fjällräven | 10th | 2nd |
| Huckberry | 12th | 10th |
| Hipcamp | 13th | 13th |
| Vasque Footwear | 14th | 18th |
* the agent's calls. The first column is the taste score's own order, so it restates the tie. The second is that brand's fans' own top 50 brands, a different list.
No clear three: 8 names within 0.05 of the top. Inside a tie no order is claimed; besides Backcountry, the agent's other two picks from the group of eight:
- Backpacker Magazine. Backpacker Magazine scores 0.95 and ranks 4 among Patagonia fans, and Patagonia ranks 6 among its fans.[5]
- Osprey. Osprey scores 0.94 and ranks 5 among Patagonia fans, and Patagonia ranks 12 among its fans.[5]
Overlap check: it ran, and no two contenders stand out as reaching the same audience.[6]
Notes from the agent, each checked against its steps
- There is no clear three, because all eight candidates sit in one group between 0.93 and 0.95.[5]
- American Alpine Club also scores 0.94, the same as Osprey.[5]
- No pair of contenders stood out as reaching the same audience, so the overlap check gives no pair to keep apart.[6]
- The split left only Sungod on the Patagonia side, so the candidates came from the top 50 instead.[3,4]
- The id resolves to Patagonia, and its closest same-field rival is Recreational Equipment Inc at 0.97.[1,2]
- Only Sungod sits closer to Patagonia, at 0.90 against 0.82, while 37 brands sit within the gap of both.[3]
- Backcountry, Backpacker Magazine and Osprey score highest in a single group with no clear three.[5]
- The overlap check found no standout pair among the contenders.[6]
Steps (each measured in Qloo)
- 1 Find the name: Confirmed Patagonia
- 2 Find the rival: Closest same-field brand: Recreational Equipment Inc
- 3 The split: 1 brands sit closer to Patagonia, 2 closer to Recreational Equipment Inc, 37 within 0.05 of both
- 4 Candidates: The split left 1 name; widened to the top 50. 8 candidates from the fans' top 50, own field left out
- 5 Score them: No clear three: 8 names within 0.05 of the top
- 6 Overlap check: No pair stands out among the contenders
What this doesn't establish
- No purchase data. Affinity and popularity come from Qloo; Crossover computes the comparisons, the percentiles and the layout.
- No audience size: a long column is not a bigger market.
- No commercial eligibility: Qloo can't say whether a brand will partner.
- A lean is a taste gap of 0.05 or more in one scoring call, not a recommendation.
- A brand whose category tag sits past Qloo's tag cut can appear in a column instead of under same field.