Try:
More:
Whole aisles:Energy drinksBetter-for-you soda and sparkling waterOutdoor apparel
Allbirds: Running, Sneakers · Outdoor Voices: Casual, Fashion
For a partnerships lead at Allbirds: test San Francisco, New York and Denver first, where Allbirds' audience runs hotter, and call Hinge (0.90 with Allbirds, 0.84 with Outdoor Voices) and Jeni's Splendid Ice Creams (0.90 with Allbirds, 0.84 with Outdoor Voices) first, the widest gaps on Allbirds' side. steps 4, 5, 8 and 9
Of 75 candidates, 2 sit closer to Allbirds, 4 closer to Outdoor Voices and 50 within 0.05 of both. 19 brands in their own field are set aside below. steps 4 and 5
Allbirds leads in San Francisco, New York and Denver; Outdoor Voices in Austin, Seattle and Dallas. steps 8 and 9
These two read as one audience: 50 of 56 candidates outside their own field sit within 0.05 of both. The map may still split.
Share by category: Fashion, Casual
Source: Qloo's US heatmaps. A dot is a place either audience ranks in its top half; it leans to one side when that audience ranks it at least 25 places higher out of 100 (Crossover's rule), else it's Both.
Leans AllbirdsLeans Outdoor VoicesBoth
Where each audience over-indexes in Qloo's heatmaps, cell by cell. steps 8 and 9 A cell leans one way when it sits a quarter of the ranking higher in that heatmap. Cells only one heatmap covers are left off.
Top markets. Allbirds: Boston, San Francisco, New York, Denver, Portland. Outdoor Voices: Austin, Boston, Seattle, Dallas, Minneapolis.
Scores from steps 4 and 5, ranks from steps 2 and 3
Social Networking App, Mobile App
Gap 0.06 · #43 in Allbirds' list, not in Outdoor Voices' top 50
Dairy & Substitutes, Food
Gap 0.05 · #45 in Allbirds' list, not in Outdoor Voices' top 50
Scores from steps 4 and 5, ranks from steps 2 and 3
Fashion
Gap 0.08 · #23 in Outdoor Voices' list, not in Allbirds' top 50
Fashion
Gap 0.06 · #16 in Outdoor Voices' list, not in Allbirds' top 50
Fashion
Gap 0.05 · #38 in Outdoor Voices' list, not in Allbirds' top 50
Website
Gap 0.05 · #31 in Allbirds' list, #1 in Outdoor Voices' list
Scores from steps 4 and 5, ranks from steps 2 and 3
Household
Gap 0.02 · #6 in Allbirds' list, #4 in Outdoor Voices' list
Eyewear, Accessories
Gap 0.02 · #8 in Allbirds' list, #7 in Outdoor Voices' list
Fashion
Gap 0.02 · #9 in Allbirds' list, #13 in Outdoor Voices' list
Accessories, Fashion
Gap 0.00 · #4 in Allbirds' list, #18 in Outdoor Voices' list
Lingerie & Sleepwear, Fashion
Gap 0.02 · #10 in Allbirds' list, #12 in Outdoor Voices' list
Lingerie & Sleepwear, Fashion
Gap 0.02 · #16 in Allbirds' list, #15 in Outdoor Voices' list
Fitness App, Software
Gap 0.02 · #5 in Allbirds' list, #47 in Outdoor Voices' list
Fashion
Gap 0.02 · #24 in Allbirds' list, #17 in Outdoor Voices' list
Lingerie & Sleepwear, Fashion
Gap 0.04 · #2 in Allbirds' list, not in Outdoor Voices' top 50
Jewelry, Accessories
Gap 0.00 · #12 in Allbirds' list, #34 in Outdoor Voices' list
Lingerie & Sleepwear, Fashion
Gap 0.02 · #16 in Allbirds' list, #15 in Outdoor Voices' list
Fitness App, Software
Gap 0.02 · #5 in Allbirds' list, #47 in Outdoor Voices' list
Fashion
Gap 0.02 · #24 in Allbirds' list, #17 in Outdoor Voices' list
Lingerie & Sleepwear, Fashion
Gap 0.04 · #2 in Allbirds' list, not in Outdoor Voices' top 50
Jewelry, Accessories
Gap 0.00 · #12 in Allbirds' list, #34 in Outdoor Voices' list
Non-Carbonated, Health
Gap 0.02 · #22 in Allbirds' list, #21 in Outdoor Voices' list
Carbonated, Drinks
Gap 0.00 · #17 in Allbirds' list, #29 in Outdoor Voices' list
Candy & Confectionery, Food
Gap 0.01 · #23 in Allbirds' list, #25 in Outdoor Voices' list
News App, Reading App
Gap 0.00 · #14 in Allbirds' list, #46 in Outdoor Voices' list
Bags & Leather, Accessories
Gap 0.01 · #32 in Allbirds' list, #33 in Outdoor Voices' list
Health & Beauty, Website
Gap 0.01 · #34 in Allbirds' list, #39 in Outdoor Voices' list
Health & Beauty
Gap 0.00 · #18 in Allbirds' list, not in Outdoor Voices' top 50
Dining
Gap 0.01 · #26 in Allbirds' list, #44 in Outdoor Voices' list
Fashion
Gap 0.02 · #44 in Allbirds' list, #35 in Outdoor Voices' list
Household
Gap 0.00 · #29 in Allbirds' list, #50 in Outdoor Voices' list
Education NGO, NGO
Gap 0.00 · #25 in Allbirds' list, not in Outdoor Voices' top 50
Fashion
Gap 0.02 · #13 in Allbirds' list, not in Outdoor Voices' top 50
Health & Beauty
Gap 0.02 · #32 in Outdoor Voices' list, not in Allbirds' top 50
Fashion
Gap 0.03 · #31 in Outdoor Voices' list, not in Allbirds' top 50
Grain, Condiments & Spices
Gap 0.00 · #33 in Allbirds' list, not in Outdoor Voices' top 50
Lingerie & Sleepwear, Fashion
Gap 0.04 · #19 in Outdoor Voices' list, not in Allbirds' top 50
Athletic
Gap 0.03 · #11 in Allbirds' list, not in Outdoor Voices' top 50
Fashion
Gap 0.03 · #30 in Outdoor Voices' list, not in Allbirds' top 50
Household
Gap 0.05 · #7 in Allbirds' list, not in Outdoor Voices' top 50
Household
Gap 0.03 · #37 in Outdoor Voices' list, not in Allbirds' top 50
Household
Gap 0.00 · #41 in Allbirds' list, not in Outdoor Voices' top 50
Fitness App, Health & Beauty
Gap 0.01 · #27 in Allbirds' list, not in Outdoor Voices' top 50
Bags & Leather, Accessories
Gap 0.00 · #39 in Allbirds' list, not in Outdoor Voices' top 50
Retail
Gap 0.01 · #30 in Allbirds' list, not in Outdoor Voices' top 50
Website
Gap 0.01 · #38 in Allbirds' list, not in Outdoor Voices' top 50
Health & Beauty
Gap 0.03 · #40 in Outdoor Voices' list, not in Allbirds' top 50
Fashion
Gap 0.05 · #22 in Outdoor Voices' list, not in Allbirds' top 50
Fitness App, Health & Beauty
Gap 0.03 · #48 in Outdoor Voices' list, not in Allbirds' top 50
Non-Alcoholic Drink, Wine & Spirits
Gap 0.03 · #45 in Outdoor Voices' list, not in Allbirds' top 50
Lingerie & Sleepwear, Fashion
Gap 0.01 · #46 in Allbirds' list, not in Outdoor Voices' top 50
Dining
Gap 0.01 · #42 in Allbirds' list, not in Outdoor Voices' top 50
Retail
Gap 0.02 · #37 in Allbirds' list, not in Outdoor Voices' top 50
Eyewear, Accessories
Gap 0.04 · #42 in Outdoor Voices' list, not in Allbirds' top 50
Health & Beauty
Gap 0.03 · #49 in Outdoor Voices' list, not in Allbirds' top 50
Bakery, Food
Gap 0.03 · #20 in Allbirds' list, not in Outdoor Voices' top 50
Photo & Video App, Website
Gap 0.04 · #19 in Allbirds' list, not in Outdoor Voices' top 50
Eyewear, Watch
Gap 0.02 · #50 in Allbirds' list, not in Outdoor Voices' top 50
Tequila, Spirits
Gap 0.04 · #36 in Allbirds' list, not in Outdoor Voices' top 50
Healthcare App, Software
Gap 0.03 · #47 in Allbirds' list, not in Outdoor Voices' top 50
Household
Gap 0.03 · #49 in Allbirds' list, not in Outdoor Voices' top 50
Measured, and set aside from the columns: they share a category with Allbirds or Outdoor Voices.
Casual, Fashion
Gap 0.06 · #28 in Outdoor Voices' list, not in Allbirds' top 50
Casual, Fashion
Gap 0.05 · #24 in Outdoor Voices' list, not in Allbirds' top 50
Casual, Fashion
Gap 0.05 · #5 in Outdoor Voices' list, not in Allbirds' top 50
Casual, Fashion
Gap 0.05 · #2 in Outdoor Voices' list, not in Allbirds' top 50
Casual, Fashion
Gap 0.05 · #11 in Outdoor Voices' list, not in Allbirds' top 50
Casual, Fashion
Gap 0.05 · #9 in Outdoor Voices' list, not in Allbirds' top 50
Casual, Fashion
Gap 0.05 · #43 in Outdoor Voices' list, not in Allbirds' top 50
Casual, Fashion
Gap 0.04 · #27 in Outdoor Voices' list, not in Allbirds' top 50
Casual, Fashion
Gap 0.04 · #26 in Outdoor Voices' list, not in Allbirds' top 50
Casual, Fashion
Gap 0.04 · #20 in Outdoor Voices' list, not in Allbirds' top 50
Athletic, Casual
Gap 0.04 · #35 in Allbirds' list, #10 in Outdoor Voices' list
Casual, Athletic
Gap 0.03 · #41 in Outdoor Voices' list, not in Allbirds' top 50
Other, Footwear
Gap 0.03 · #28 in Allbirds' list, #14 in Outdoor Voices' list
Casual, Fashion
Gap 0.03 · #15 in Allbirds' list, #3 in Outdoor Voices' list
Other, Casual
Gap 0.03 · #36 in Outdoor Voices' list, not in Allbirds' top 50
Lifestyle / Casual, Other
Gap 0.02 · #40 in Allbirds' list, not in Outdoor Voices' top 50
Casual, Fashion
Gap 0.01 · #48 in Allbirds' list, not in Outdoor Voices' top 50
Casual, Fashion
Gap 0.01 · #3 in Allbirds' list, #8 in Outdoor Voices' list
Bags & Leather, Other
Gap 0.00 · #21 in Allbirds' list, not in Outdoor Voices' top 50