Two names in. See where their audiences split.

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Los Angeles Dodgers vs Oakland Athletics

Los Angeles Dodgers: Major League Baseball, Baseball · Oakland Athletics: Major League Baseball, Baseball

Of 57 candidates, 0 sit closer to Los Angeles Dodgers, 0 closer to Oakland Athletics and 29 within 0.05 of both. 28 brands in their own field are set aside below. steps 4 and 5

Los Angeles Dodgers leads in Los Angeles and Las Vegas; Oakland Athletics in San Francisco and Sacramento. steps 8 and 9

These two read as one audience: 29 of 29 candidates outside their own field sit within 0.05 of both. The map may still split.

Where the audiences split

Source: Qloo's US heatmaps. A dot is a place either audience ranks in its top half; it leans to one side when that audience ranks it at least 25 places higher out of 100 (Crossover's rule), else it's Both.

Leans Los Angeles DodgersLeans Oakland AthleticsBoth

Where each audience over-indexes in Qloo's heatmaps, cell by cell. steps 8 and 9 A cell leans one way when it sits a quarter of the ranking higher in that heatmap. Cells only one heatmap covers are left off.

Top markets. Los Angeles Dodgers: Los Angeles, San Diego, Las Vegas, Phoenix, Honolulu. Oakland Athletics: San Francisco, Sacramento, Phoenix, Honolulu, San Diego.

Sits closer to Los Angeles Dodgers 0

No partner leans Los Angeles Dodgers past the same-field cut.

Sits closer to Oakland Athletics 0

No partner leans Oakland Athletics past the same-field cut.

Within 0.05 of both 29

Scores from steps 4 and 5, ranks from steps 2 and 3

Las Vegas Raiders
National Football League, Football
Los Angeles Dodgers0.95
Oakland Athletics0.95
Gap 0.00 · #4 in Los Angeles Dodgers' list, #4 in Oakland Athletics' list
San Francisco 49ers
National Football League, Football
Los Angeles Dodgers0.93
Oakland Athletics0.95
Gap 0.02 · #9 in Los Angeles Dodgers' list, #5 in Oakland Athletics' list
Seattle Seahawks
National Football League, Football
Los Angeles Dodgers0.91
Oakland Athletics0.93
Gap 0.02 · #21 in Los Angeles Dodgers' list, #8 in Oakland Athletics' list
Los Angeles Chargers
National Football League, Football
Los Angeles Dodgers0.93
Oakland Athletics0.91
Gap 0.01 · #10 in Los Angeles Dodgers' list, #22 in Oakland Athletics' list
MLB's Cut4
Website
Los Angeles Dodgers0.93
Oakland Athletics0.92
Gap 0.01 · #11 in Los Angeles Dodgers' list, #19 in Oakland Athletics' list
New York Giants
National Football League, Football
Los Angeles Dodgers0.92
Oakland Athletics0.92
Gap 0.01 · #13 in Los Angeles Dodgers' list, #13 in Oakland Athletics' list
Denver Broncos
National Football League, Football
Los Angeles Dodgers0.91
Oakland Athletics0.93
Gap 0.02 · #23 in Los Angeles Dodgers' list, #10 in Oakland Athletics' list
New England Patriots
National Football League, Football
Los Angeles Dodgers0.90
Oakland Athletics0.92
Gap 0.02 · #29 in Los Angeles Dodgers' list, #16 in Oakland Athletics' list
Santa Cruz Warriors
NBA G League, Basketball
Los Angeles Dodgers0.91
Oakland Athletics0.91
Gap 0.01 · #26 in Los Angeles Dodgers' list, #21 in Oakland Athletics' list
Green Bay Packers
National Football League, Football
Los Angeles Dodgers0.90
Oakland Athletics0.92
Gap 0.02 · #41 in Los Angeles Dodgers' list, #15 in Oakland Athletics' list

Show all 29

New York Giants
National Football League, Football
Los Angeles Dodgers0.92
Oakland Athletics0.92
Gap 0.01 · #13 in Los Angeles Dodgers' list, #13 in Oakland Athletics' list
Denver Broncos
National Football League, Football
Los Angeles Dodgers0.91
Oakland Athletics0.93
Gap 0.02 · #23 in Los Angeles Dodgers' list, #10 in Oakland Athletics' list
New England Patriots
National Football League, Football
Los Angeles Dodgers0.90
Oakland Athletics0.92
Gap 0.02 · #29 in Los Angeles Dodgers' list, #16 in Oakland Athletics' list
Santa Cruz Warriors
NBA G League, Basketball
Los Angeles Dodgers0.91
Oakland Athletics0.91
Gap 0.01 · #26 in Los Angeles Dodgers' list, #21 in Oakland Athletics' list
Green Bay Packers
National Football League, Football
Los Angeles Dodgers0.90
Oakland Athletics0.92
Gap 0.02 · #41 in Los Angeles Dodgers' list, #15 in Oakland Athletics' list
Dallas Cowboys
National Football League, Football
Los Angeles Dodgers0.91
Oakland Athletics0.91
Gap 0.00 · #25 in Los Angeles Dodgers' list, #34 in Oakland Athletics' list
CBS Sports
Sports App, Mobile App
Los Angeles Dodgers0.90
Oakland Athletics0.91
Gap 0.00 · #31 in Los Angeles Dodgers' list, #31 in Oakland Athletics' list
Pac-12 Conference
Leagues & Tournaments, Sports Organization
Los Angeles Dodgers0.90
Oakland Athletics0.91
Gap 0.01 · #43 in Los Angeles Dodgers' list, #25 in Oakland Athletics' list
Dick's Sporting Goods
Retail
Los Angeles Dodgers0.90
Oakland Athletics0.91
Gap 0.01 · #44 in Los Angeles Dodgers' list, #28 in Oakland Athletics' list
ESPN
Sports, Media
Los Angeles Dodgers0.90
Oakland Athletics0.91
Gap 0.01 · #33 in Los Angeles Dodgers' list, #33 in Oakland Athletics' list
LA Kings
National Hockey League, Hockey
Los Angeles Dodgers0.91
Oakland Athletics0.89
Gap 0.03 · #16 in Los Angeles Dodgers' list, not in Oakland Athletics' top 50
LIDS
Casual, Athletic
Los Angeles Dodgers0.91
Oakland Athletics0.89
Gap 0.02 · #22 in Los Angeles Dodgers' list, #50 in Oakland Athletics' list
National Football League
Sports App, Leagues & Tournaments
Los Angeles Dodgers0.89
Oakland Athletics0.91
Gap 0.02 · #32 in Oakland Athletics' list, not in Los Angeles Dodgers' top 50
Sacramento Kings
NBA, Basketball
Los Angeles Dodgers0.89
Oakland Athletics0.90
Gap 0.01 · #49 in Los Angeles Dodgers' list, #37 in Oakland Athletics' list
Louisville Slugger
Athletic, Fashion
Los Angeles Dodgers0.90
Oakland Athletics0.89
Gap 0.01 · #32 in Los Angeles Dodgers' list, #46 in Oakland Athletics' list
Rawlings Sporting Goods
Retail
Los Angeles Dodgers0.90
Oakland Athletics0.89
Gap 0.01 · #35 in Los Angeles Dodgers' list, #48 in Oakland Athletics' list
Chicago Bears
National Football League, Football
Los Angeles Dodgers0.90
Oakland Athletics0.90
Gap 0.00 · #45 in Los Angeles Dodgers' list, #40 in Oakland Athletics' list
Golden State Warriors
NBA, Basketball
Los Angeles Dodgers0.90
Oakland Athletics0.89
Gap 0.01 · #34 in Los Angeles Dodgers' list, not in Oakland Athletics' top 50
Los Angeles Rams
National Football League, Football
Los Angeles Dodgers0.91
Oakland Athletics0.88
Gap 0.03 · #27 in Los Angeles Dodgers' list, not in Oakland Athletics' top 50
National Hockey League
Sports App, Hockey
Los Angeles Dodgers0.88
Oakland Athletics0.90
Gap 0.02 · #35 in Oakland Athletics' list, not in Los Angeles Dodgers' top 50
University of Oregon
Academic, Sports Organization
Los Angeles Dodgers0.87
Oakland Athletics0.91
Gap 0.04 · #26 in Oakland Athletics' list, not in Los Angeles Dodgers' top 50
Arizona Cardinals
National Football League, Football
Los Angeles Dodgers0.89
Oakland Athletics0.89
Gap 0.00 · #48 in Los Angeles Dodgers' list, #44 in Oakland Athletics' list
NCAA
Sports NGO, Leagues & Tournaments
Los Angeles Dodgers0.86
Oakland Athletics0.91
Gap 0.04 · #30 in Oakland Athletics' list, not in Los Angeles Dodgers' top 50
Minnesota Vikings
National Football League, Football
Los Angeles Dodgers0.87
Oakland Athletics0.89
Gap 0.02 · #49 in Oakland Athletics' list, not in Los Angeles Dodgers' top 50

Same field: 28Show

Measured, and set aside from the columns: they share a category with Los Angeles Dodgers or Oakland Athletics.

Los Angeles Dodgers Foundation
Sports NGO, NGO
Los Angeles Dodgers0.91
Oakland Athletics0.83
Gap 0.08 · #20 in Los Angeles Dodgers' list, not in Oakland Athletics' top 50
Erie SeaWolves
Minor League Baseball, Baseball
Los Angeles Dodgers0.86
Oakland Athletics0.90
Gap 0.04 · #39 in Oakland Athletics' list, not in Los Angeles Dodgers' top 50
Minnesota Twins
Major League Baseball, Baseball
Los Angeles Dodgers0.87
Oakland Athletics0.90
Gap 0.03 · #38 in Oakland Athletics' list, not in Los Angeles Dodgers' top 50
San Francisco Giants
Major League Baseball, Baseball
Los Angeles Dodgers0.95
Oakland Athletics0.98
Gap 0.03 · #2 in Los Angeles Dodgers' list, #1 in Oakland Athletics' list
New York Yankees
Major League Baseball, Baseball
Los Angeles Dodgers0.91
Oakland Athletics0.89
Gap 0.02 · #15 in Los Angeles Dodgers' list, #47 in Oakland Athletics' list
Baltimore Orioles
Major League Baseball, Baseball
Los Angeles Dodgers0.89
Oakland Athletics0.91
Gap 0.02 · #29 in Oakland Athletics' list, not in Los Angeles Dodgers' top 50
Houston Astros
Major League Baseball, Baseball
Los Angeles Dodgers0.89
Oakland Athletics0.88
Gap 0.02 · #47 in Los Angeles Dodgers' list, not in Oakland Athletics' top 50
Colorado Rockies
Major League Baseball, Baseball
Los Angeles Dodgers0.91
Oakland Athletics0.93
Gap 0.02 · #18 in Los Angeles Dodgers' list, #9 in Oakland Athletics' list
San Diego Padres
Major League Baseball, Baseball
Los Angeles Dodgers0.94
Oakland Athletics0.92
Gap 0.02 · #6 in Los Angeles Dodgers' list, #11 in Oakland Athletics' list
Boston Red Sox
Major League Baseball, Baseball
Los Angeles Dodgers0.91
Oakland Athletics0.92
Gap 0.01 · #24 in Los Angeles Dodgers' list, #14 in Oakland Athletics' list
New York Mets
Major League Baseball, Baseball
Los Angeles Dodgers0.90
Oakland Athletics0.88
Gap 0.01 · #42 in Los Angeles Dodgers' list, not in Oakland Athletics' top 50
Pittsburgh Pirates
Major League Baseball, Baseball
Los Angeles Dodgers0.90
Oakland Athletics0.89
Gap 0.01 · #39 in Los Angeles Dodgers' list, not in Oakland Athletics' top 50
Texas Rangers
Major League Baseball, Baseball
Los Angeles Dodgers0.90
Oakland Athletics0.89
Gap 0.01 · #37 in Los Angeles Dodgers' list, not in Oakland Athletics' top 50
Seattle Mariners
Major League Baseball, Baseball
Los Angeles Dodgers0.90
Oakland Athletics0.91
Gap 0.01 · #30 in Los Angeles Dodgers' list, #23 in Oakland Athletics' list
Los Angeles Angels
Major League Baseball, Baseball
Los Angeles Dodgers0.94
Oakland Athletics0.94
Gap 0.01 · #5 in Los Angeles Dodgers' list, #7 in Oakland Athletics' list
Minor League Baseball
Baseball, Leagues & Tournaments
Los Angeles Dodgers0.92
Oakland Athletics0.92
Gap 0.01 · #12 in Los Angeles Dodgers' list, #17 in Oakland Athletics' list
Kansas City Royals
Major League Baseball, Baseball
Los Angeles Dodgers0.90
Oakland Athletics0.89
Gap 0.01 · #36 in Los Angeles Dodgers' list, #43 in Oakland Athletics' list
Cleveland Guardians
Major League Baseball, Baseball
Los Angeles Dodgers0.89
Oakland Athletics0.90
Gap 0.01 · #50 in Los Angeles Dodgers' list, #42 in Oakland Athletics' list
Atlanta Braves
Major League Baseball, Baseball
Los Angeles Dodgers0.93
Oakland Athletics0.92
Gap 0.01 · #8 in Los Angeles Dodgers' list, #12 in Oakland Athletics' list
Arizona Diamondbacks
Major League Baseball, Baseball
Los Angeles Dodgers0.91
Oakland Athletics0.91
Gap 0.00 · #28 in Los Angeles Dodgers' list, #27 in Oakland Athletics' list
Chicago Cubs
Major League Baseball, Baseball
Los Angeles Dodgers0.94
Oakland Athletics0.94
Gap 0.00 · #7 in Los Angeles Dodgers' list, #6 in Oakland Athletics' list
Milwaukee Brewers
Major League Baseball, Baseball
Los Angeles Dodgers0.90
Oakland Athletics0.90
Gap 0.00 · #38 in Los Angeles Dodgers' list, #36 in Oakland Athletics' list
Chicago White Sox
Major League Baseball, Baseball
Los Angeles Dodgers0.91
Oakland Athletics0.91
Gap 0.00 · #17 in Los Angeles Dodgers' list, #20 in Oakland Athletics' list
Cincinnati Reds
Major League Baseball, Baseball
Los Angeles Dodgers0.89
Oakland Athletics0.89
Gap 0.00 · #46 in Los Angeles Dodgers' list, #45 in Oakland Athletics' list
Washington Nationals
Major League Baseball, Baseball
Los Angeles Dodgers0.91
Oakland Athletics0.92
Gap 0.00 · #14 in Los Angeles Dodgers' list, #18 in Oakland Athletics' list
Tampa Bay Rays
Major League Baseball, Baseball
Los Angeles Dodgers0.91
Oakland Athletics0.91
Gap 0.00 · #19 in Los Angeles Dodgers' list, #24 in Oakland Athletics' list
Miami Marlins
Major League Baseball, Baseball
Los Angeles Dodgers0.90
Oakland Athletics0.90
Gap 0.00 · #40 in Los Angeles Dodgers' list, #41 in Oakland Athletics' list
Major League Baseball
Baseball, Leagues & Tournaments
Los Angeles Dodgers0.95
Oakland Athletics0.95
Gap 0.00 · #3 in Los Angeles Dodgers' list, #3 in Oakland Athletics' list

What this doesn't establishShow

No purchase data. Affinity and popularity come from Qloo; Crossover computes the comparisons, the percentiles and the layout.
No audience size: a long column is not a bigger market.
No commercial eligibility: Qloo can't say whether a brand will partner.
A lean is a taste gap of 0.05 or more in one scoring call, not a recommendation.
A brand whose category tag sits past Qloo's tag cut can appear in a column instead of under same field.

9 Qloo stepsShow

1Looked up Los Angeles Dodgers and Oakland Athletics by Qloo id
2Top 50 brands under the Los Angeles Dodgers signal (insights, take 50)
3Top 50 brands under the Oakland Athletics signal (insights, take 50)
4Scored all 57 candidates under Los Angeles Dodgers (filter.results.entities, 2 calls)
5Scored all 57 candidates under Oakland Athletics (filter.results.entities, 2 calls)
6Missing rule and the 0.05 gap applied; 28 in their own field set aside, 0 with no data
7Compared Los Angeles Dodgers and Oakland Athletics (insights/compare): no shared category tags
8Heatmap for Los Angeles Dodgers (urn:heatmap, United States)
9Heatmap for Oakland Athletics (urn:heatmap, United States); 4620 cells both carry, 1500 drawn

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