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Patagonia: Casual, Athletic · Recreational Equipment Inc: Casual, Fashion
Of 62 candidates, 1 sits closer to Patagonia, 2 closer to Recreational Equipment Inc and 37 within 0.05 of both. 22 brands in their own field are set aside below. steps 4 and 5
Patagonia and Recreational Equipment Inc share the same top five markets. steps 8 and 9
These two read as one audience: 37 of 40 candidates outside their own field sit within 0.05 of both. The map may still split.
Share by category: Fashion, Casual, Retail, Sustainability
Source: Qloo's US heatmaps. A dot is a place either audience ranks in its top half; it leans to one side when that audience ranks it at least 25 places higher out of 100 (Crossover's rule), else it's Both.
Leans PatagoniaLeans Recreational Equipment IncBoth
Where each audience over-indexes in Qloo's heatmaps, cell by cell. steps 8 and 9 A cell leans one way when it sits a quarter of the ranking higher in that heatmap. Cells only one heatmap covers are left off.
Top markets. Patagonia: San Francisco, Los Angeles, Boston, Seattle, Dallas. Recreational Equipment Inc: Seattle, Los Angeles, San Francisco, Boston, Dallas.
Scores from steps 4 and 5, ranks from steps 2 and 3
Eyewear, Accessories
Gap 0.07 · #46 in Patagonia's list, not in Recreational Equipment Inc's top 50
Scores from steps 4 and 5, ranks from steps 2 and 3
Environmental NGO, NGO
Gap 0.06 · #9 in Recreational Equipment Inc's list, not in Patagonia's top 50
Environmental NGO, NGO
Gap 0.05 · #35 in Recreational Equipment Inc's list, not in Patagonia's top 50
Scores from steps 4 and 5, ranks from steps 2 and 3
Travel, Media
Gap 0.02 · #4 in Patagonia's list, #1 in Recreational Equipment Inc's list
Retail
Gap 0.01 · #3 in Patagonia's list, #3 in Recreational Equipment Inc's list
Bags & Leather, Accessories
Gap 0.02 · #5 in Patagonia's list, #4 in Recreational Equipment Inc's list
Sports NGO, NGO
Gap 0.00 · #9 in Patagonia's list, #12 in Recreational Equipment Inc's list
Travel App, Booking Platform
Gap 0.01 · #13 in Patagonia's list, #11 in Recreational Equipment Inc's list
Fitness App, Software
Gap 0.03 · #19 in Patagonia's list, #7 in Recreational Equipment Inc's list
Fashion, Fashion
Gap 0.00 · #12 in Patagonia's list, #13 in Recreational Equipment Inc's list
Fashion
Gap 0.02 · #20 in Patagonia's list, #8 in Recreational Equipment Inc's list
Fashion
Gap 0.01 · #10 in Patagonia's list, #16 in Recreational Equipment Inc's list
Other, Footwear
Gap 0.00 · #14 in Patagonia's list, #18 in Recreational Equipment Inc's list
Fitness App, Software
Gap 0.03 · #19 in Patagonia's list, #7 in Recreational Equipment Inc's list
Fashion, Fashion
Gap 0.00 · #12 in Patagonia's list, #13 in Recreational Equipment Inc's list
Fashion
Gap 0.02 · #20 in Patagonia's list, #8 in Recreational Equipment Inc's list
Fashion
Gap 0.01 · #10 in Patagonia's list, #16 in Recreational Equipment Inc's list
Other, Footwear
Gap 0.00 · #14 in Patagonia's list, #18 in Recreational Equipment Inc's list
Bags & Leather, Accessories
Gap 0.00 · #21 in Patagonia's list, #27 in Recreational Equipment Inc's list
Other, Footwear
Gap 0.02 · #34 in Patagonia's list, #17 in Recreational Equipment Inc's list
Fashion
Gap 0.00 · #24 in Patagonia's list, #28 in Recreational Equipment Inc's list
Fashion
Gap 0.01 · #22 in Patagonia's list, #31 in Recreational Equipment Inc's list
Fashion
Gap 0.01 · #31 in Patagonia's list, #25 in Recreational Equipment Inc's list
Snacks, Packaged
Gap 0.00 · #32 in Patagonia's list, #30 in Recreational Equipment Inc's list
Health & Beauty
Gap 0.02 · #28 in Patagonia's list, #42 in Recreational Equipment Inc's list
Other, Footwear
Gap 0.01 · #38 in Patagonia's list, #41 in Recreational Equipment Inc's list
Other, Footwear
Gap 0.00 · #44 in Patagonia's list, #40 in Recreational Equipment Inc's list
Automotive
Gap 0.02 · #33 in Recreational Equipment Inc's list, not in Patagonia's top 50
Camera & Video
Gap 0.03 · #27 in Patagonia's list, not in Recreational Equipment Inc's top 50
Environmental NGO, NGO
Gap 0.01 · #37 in Recreational Equipment Inc's list, not in Patagonia's top 50
Environmental NGO, NGO
Gap 0.02 · #39 in Patagonia's list, not in Recreational Equipment Inc's top 50
Other, Beer
Gap 0.02 · #37 in Patagonia's list, not in Recreational Equipment Inc's top 50
Bags & Leather, Accessories
Gap 0.00 · #47 in Patagonia's list, #43 in Recreational Equipment Inc's list
Fashion
Gap 0.00 · #44 in Recreational Equipment Inc's list, not in Patagonia's top 50
Household
Gap 0.00 · #50 in Patagonia's list, #48 in Recreational Equipment Inc's list
Eyewear, Accessories
Gap 0.04 · #33 in Patagonia's list, not in Recreational Equipment Inc's top 50
Automotive
Gap 0.00 · #49 in Recreational Equipment Inc's list, not in Patagonia's top 50
Other, Footwear
Gap 0.03 · #36 in Recreational Equipment Inc's list, not in Patagonia's top 50
Bags & Leather, Accessories
Gap 0.03 · #41 in Patagonia's list, not in Recreational Equipment Inc's top 50
Lingerie & Sleepwear, Fashion
Gap 0.03 · #39 in Recreational Equipment Inc's list, not in Patagonia's top 50
Retail
Gap 0.03 · #47 in Recreational Equipment Inc's list, not in Patagonia's top 50
Lifestyle / Casual, Sandals
Gap 0.05 · #45 in Patagonia's list, not in Recreational Equipment Inc's top 50
Travel
Gap 0.04 · #46 in Recreational Equipment Inc's list, not in Patagonia's top 50
Environmental NGO, NGO
Gap 0.04 · #45 in Recreational Equipment Inc's list, not in Patagonia's top 50
Leagues & Tournaments, Sports Organization
Gap 0.05 · #48 in Patagonia's list, not in Recreational Equipment Inc's top 50
Measured, and set aside from the columns: they share a category with Patagonia or Recreational Equipment Inc.
Swimwear, Casual
Gap 0.06 · #30 in Patagonia's list, not in Recreational Equipment Inc's top 50
Casual, Fashion
Gap 0.06 · #36 in Patagonia's list, not in Recreational Equipment Inc's top 50
Casual, Swimwear
Gap 0.05 · #49 in Patagonia's list, not in Recreational Equipment Inc's top 50
Casual, Fashion
Gap 0.04 · #26 in Patagonia's list, not in Recreational Equipment Inc's top 50
Sneakers, Footwear
Gap 0.03 · #2 in Patagonia's list, #22 in Recreational Equipment Inc's list
Athletic, Fashion
Gap 0.03 · #8 in Patagonia's list, #34 in Recreational Equipment Inc's list
Casual, Fashion
Gap 0.03 · #29 in Patagonia's list, #10 in Recreational Equipment Inc's list
Casual, Fashion
Gap 0.02 · #50 in Recreational Equipment Inc's list, not in Patagonia's top 50
Casual, Fashion
Gap 0.02 · #11 in Patagonia's list, #6 in Recreational Equipment Inc's list
Lingerie & Sleepwear, Athletic
Gap 0.02 · #7 in Patagonia's list, #5 in Recreational Equipment Inc's list
Sneakers, Footwear
Gap 0.02 · #32 in Recreational Equipment Inc's list, not in Patagonia's top 50
Athletic, Casual
Gap 0.02 · #6 in Patagonia's list, #20 in Recreational Equipment Inc's list
Casual, Fashion
Gap 0.02 · #23 in Patagonia's list, #38 in Recreational Equipment Inc's list
Casual, Fashion
Gap 0.01 · #43 in Patagonia's list, not in Recreational Equipment Inc's top 50
Bags & Leather, Casual
Gap 0.01 · #40 in Patagonia's list, #23 in Recreational Equipment Inc's list
Casual, Fashion
Gap 0.01 · #42 in Patagonia's list, #29 in Recreational Equipment Inc's list
Casual, Fashion
Gap 0.01 · #25 in Patagonia's list, #21 in Recreational Equipment Inc's list
Casual, Fashion
Gap 0.01 · #35 in Patagonia's list, #24 in Recreational Equipment Inc's list
Bags & Leather, Casual
Gap 0.01 · #18 in Patagonia's list, #14 in Recreational Equipment Inc's list
Casual, Fashion
Gap 0.01 · #17 in Patagonia's list, #26 in Recreational Equipment Inc's list
Casual, Fashion
Gap 0.00 · #15 in Patagonia's list, #15 in Recreational Equipment Inc's list
Casual, Fashion
Gap 0.00 · #16 in Patagonia's list, #19 in Recreational Equipment Inc's list