One name in. Who should its partnerships team call first?
Every number comes from Qloo, the agent decides what to measure next and why, and every name and number in the answer is checked against the step it cites.
Every number comes from Qloo, the agent decides what to measure next and why, and every name and number in the answer is checked against the step it cites.
Every number comes from Qloo, the agent decides what to measure next and why, and every name and number in the answer is checked against the step it cites.
First call: Forever 21.
All eight are within 0.05 on taste. Forever 21 fans rank Taylor Swift 20th, the highest of the eight; the other seven rank it 27th to 47th or not in their top 50.
The call sheet is the one page you send your boss; the pitch sheet is the seller's side. Print either, or save it as a PDF.
Brands Taylor Swift's fans favor. It doesn't establish who sponsors tours.
fame (Qloo popularity) taste (affinity with Taylor Swift's fans)
| The eight | Fame and taste, 0.5 to 1 | Taste | Taylor Swift fans rank it | Its fans rank Taylor Swift |
|---|---|---|---|---|
| Forever 21 * | 0.97 | 1st | 20th | |
| Victoria's Secret * | 0.96 | 2nd | 30th | |
| Keds * | 0.96 | 3rd | 27th | |
| Abercrombie & Fitch | 0.96 | 4th | not in their top 50 | |
| H&M | 0.96 | 5th | 28th | |
| Urban Outfitters | 0.95 | 6th | not in their top 50 | |
| Gap | 0.95 | 7th | 32nd | |
| Michael Kors | 0.95 | 8th | 47th |
* the agent's calls. “Taylor Swift fans rank it” is the taste score's own order, so it restates the tie. “Its fans rank Taylor Swift” is that brand's fans' own top 50 artists, a different list.
No clear three: 8 names within 0.05 of the top. Inside a tie no order is claimed, so the picks aren't numbered; the first call is the agent's choice among them.
Forever 21First call
Forever 21 has the top score under Taylor Swift fans at 0.97 and ranks 1st among them. step 4
Victoria's Secret
Victoria's Secret scores 0.96, ranks 2nd among her fans, and Taylor Swift ranks 30th among its fans. step 4
Keds
Keds scores 0.96, ranks 3rd among her fans, and Taylor Swift ranks 27th among its fans. step 4
Overlap check: it ran, and no two contenders stand out as reaching the same audience. step 5
Each step is one measurement the agent chose to make in Qloo. Open one for what it asked and why.
I need to confirm Qloo knows exactly which "Taylor Swift" this is before measuring anything.
Fork: Qloo knew the name, so the agent went on. An ambiguous or unknown name stops here.
I need the closest same-field brand among Taylor Swift fans' top 50 to frame the split.
Fork: no rival, so the eight come from the fans' top 50. With a rival, the split comes next.
With no rival found, I need eight candidates from her fans' top 50 outside her own field.
I need to score all eight candidates under Taylor Swift's fans to see whether a clear three stands out.
I need to check whether two of the contenders reach the same audience so they aren't called together.
There is no clear three, because all eight candidates fall in one group between 0.95 and 0.97. step 4
Abercrombie & Fitch and H&M also score 0.96, so they are just as strong as the second and third calls. step 4
No pair of contenders stood out as reaching the same audience, so the overlap check can't name two to keep apart. step 5
Qloo confirmed Taylor Swift as an artist. step 1
No same-field rival was found, so the candidates came from her fans' top 50. step 2step 3
The three calls follow the order of her fans' ranks inside a single tied group. step 4
Checker rule v3.1: 21 names and numbers in the agent's answer, each matched to the step it cites.
5 steps, each measured in Qloo; every number above comes from a step. Replayed from an earlier run: 0 Qloo calls.
Every name and number above is matched to a measured step. We attacked that check with 230 altered answers; it caught 219, and the 11 that got through are listed on /audit. What got through
The counterexample: Liquid Death x e.l.f. sold out in 45 minutes with weaker measured taste. Taste is one input. See it on the audit
What this doesn't establish: purchases, visits, commercial eligibility, or whether the deal makes money.
Who this is for: the partnerships lead who has to pick up the phone, and the sponsorship seller on the other end of it. The left column is the shortlist; the right column is the pitch line.
About 6 steps, about 28 Qloo calls and 40 seconds on a name nobody has asked about yet; a name already asked replays at once.