One name in. Who should its partnerships team call first?
Every number comes from Qloo, the agent decides what to measure next and why, and every name and number in the answer is checked against the step it cites.
Every number comes from Qloo, the agent decides what to measure next and why, and every name and number in the answer is checked against the step it cites.
Every number comes from Qloo, the agent decides what to measure next and why, and every name and number in the answer is checked against the step it cites.
First call: Peak.
All six are within 0.05 on taste, so this is the agent's pick, not a measured lead.
The call sheet is the one page you send your boss. Print it, or save it as a PDF.
Where Calm's audience leads: Washington DC.
fame (Qloo popularity) taste (affinity with Calm's fans)
| The six | Fame and taste, 0.5 to 1 | Taste |
|---|---|---|
| Peak * | 0.90 | |
| MasterClass * | 0.90 | |
| Joytunes * | 0.87 | |
| SeaLegacy | 0.87 | |
| Coursera | 0.86 | |
| Tasty | 0.86 |
* the agent's calls.
The other direction was measured too: Peak, MasterClass and Joytunes fans rank Calm 2nd, 3rd and 7th, the same order as their taste scores, so it gets no table of its own. How that's decided
6 brands sit closer to Calm, 9 closer to Headspace, 56 within 0.05 of both.
Calm leads in Washington DC; Headspace in Denver.
Source: Qloo's US heatmaps. A dot is a place either audience ranks in its top half; it leans to one side when that audience ranks it at least 25 places higher out of 100 (Crossover's rule), else it's Both.
Leans CalmLeans HeadspaceBoth
No clear three: 6 names within 0.05 of the top. Inside a tie no order is claimed, so the picks aren't numbered; the first call is the agent's choice among them.
PeakFirst call
Peak scores 0.90 with Calm fans and sits closer to Calm (0.90) than to Headspace (0.85). step 3step 5
MasterClass
MasterClass scores 0.90 with Calm fans and sits closer to Calm (0.90) than to Headspace (0.83). step 3step 5
Joytunes
Joytunes scores 0.87 and ranks 31 among Calm fans, ahead of SeaLegacy at 40. step 5
Overlap check: it ran, and no two contenders stand out as reaching the same audience. step 6
Each step is one measurement the agent chose to make in Qloo. Open one for what it asked and why.
I need to confirm which brand this Qloo id refers to before measuring anything.
Fork: Qloo knew the name, so the agent went on. An ambiguous or unknown name stops here.
I need to know whether Calm has a close same-field rival in its fans' top 50 to decide which candidate path to take.
Fork: a rival came back, so the split comes next. Without one, the agent goes to the fans' top 50.
I need to see which brands sit closer to Calm than to Headspace so the candidates come from Calm's side.
I need the candidate list drawn from Calm's side of the split, widest gap first, to review.
Own field left out: Healthcare App. Qloo's wider category, mobile app, was not.
I need these candidates scored under Calm's fans to see whether a clear three stands out.
With no clear three, I need to know whether two contenders reach the same audience so they aren't called together.
There is no clear three, because all six candidates fall in one group between 0.86 and 0.90. step 5
SeaLegacy also scores 0.87, the same as Joytunes, so the third call is close. step 5
No pair of contenders stood out as reaching the same audience, so no two need to be kept apart. step 6
Only six candidates came from Calm's side of the split, not eight. step 4
Headspace is Calm's closest rival at 0.94. step 2
Six brands sit closer to Calm and nine sit closer to Headspace. step 3
Calm's top markets are New York, Honolulu, San Diego, Boston and Washington DC. step 3
Peak and MasterClass lead at 0.90, followed by Joytunes at 0.87. step 5
Checker rule v3.1: 37 names and numbers in the agent's answer, each matched to the step it cites.
6 steps, each measured in Qloo; every number above comes from a step. Replayed from an earlier run: 0 Qloo calls.
Every name and number above is matched to a measured step. We attacked that check with 230 altered answers; it caught 219, and the 11 that got through are listed on /audit. What got through
The counterexample: Liquid Death x e.l.f. sold out in 45 minutes with weaker measured taste. Taste is one input. See it on the audit
What this doesn't establish: purchases, visits, commercial eligibility, or whether the deal makes money.
Who this is for: the partnerships lead who has to pick up the phone, and the sponsorship seller on the other end of it.
About 6 steps, about 28 Qloo calls and 40 seconds on a name nobody has asked about yet; a name already asked replays at once.