One name in. Who should its partnerships team call first?
Every number comes from Qloo, the agent decides what to measure next and why, and every name and number in the answer is checked against the step it cites.
Every number comes from Qloo, the agent decides what to measure next and why, and every name and number in the answer is checked against the step it cites.
Every number comes from Qloo, the agent decides what to measure next and why, and every name and number in the answer is checked against the step it cites.
First call: Outdoor Voices.
All eight are within 0.05 on taste, so this is the agent's pick, not a measured lead.
Outdoor Voices fans rank Mt. Joy 26th; the other seven rank it 4th to 28th or not in their top 50.
The both-ways read favors Allbirds, whose fans rank Mt. Joy 4th, the highest of the eight; Outdoor Voices is the agent's pick.
The call sheet is the one page you send your boss; the pitch sheet is the seller's side. Print either, or save it as a PDF.
Venues in Asheville that Mt. Joy and Outdoor Voices fans both favor: Salvage Station, French Broad River Brewery and The Lobster Trap.
Brands Mt. Joy's fans favor. It doesn't establish who sponsors tours.
fame (Qloo popularity) taste (affinity with Mt. Joy's fans)
| The eight | Fame and taste, 0.5 to 1 | Taste | Mt. Joy fans rank it | Its fans rank Mt. Joy |
|---|---|---|---|---|
| Outdoor Voices * | 0.97 | 1st | 26th | |
| Allbirds * | 0.95 | 2nd | 4th | |
| Alternative Apparel * | 0.95 | 3rd | not in their top 50 | |
| Felix Gray | 0.95 | 4th | not in their top 50 | |
| LaCroix Sparkling Water | 0.95 | 5th | 28th | |
| Summersalt | 0.95 | 6th | not in their top 50 | |
| Marine Layer | 0.95 | 7th | not in their top 50 | |
| Carve Designs | 0.94 | 8th | not in their top 50 |
* the agent's calls. “Mt. Joy fans rank it” is the taste score's own order, so it restates the tie. “Its fans rank Mt. Joy” is that brand's fans' own top 50 artists, a different list.
No clear three: 8 names within 0.05 of the top. Inside a tie no order is claimed, so the picks aren't numbered; the first call is the agent's choice among them.
Outdoor VoicesFirst call
Outdoor Voices ranks 1 among Mt. Joy fans with the top score of 0.97. step 4
Allbirds
Allbirds scores 0.95 and ranks 2 among Mt. Joy fans, and Mt. Joy ranks 4 among Allbirds fans. step 4
Alternative Apparel
Alternative Apparel scores 0.95 and ranks 3 among Mt. Joy fans. step 4
Overlap check: it ran, and no two contenders stand out as reaching the same audience. step 5
Each step is one measurement the agent chose to make in Qloo. Open one for what it asked and why.
I need to confirm which artist this Qloo id points to before measuring anything.
Fork: Qloo knew the name, so the agent went on. An ambiguous or unknown name stops here.
I need to know whether a same-field rival exists in Mt. Joy's fans' top 50 to decide which candidate path to follow.
Fork: no rival, so the eight come from the fans' top 50. With a rival, the split comes next.
With no rival found, I need eight candidate brands from Mt. Joy's fans' top 50 outside its own field.
I need to score all eight candidates under Mt. Joy's fans to see whether a clear three stands out.
With no clear three, I need to know which two contenders reach the same audience so they aren't called together.
There is no clear three: all eight candidates sit in one group, scoring between 0.94 and 0.97. step 4
Alternative Apparel is tied at 0.95 with Allbirds, Felix Gray, LaCroix Sparkling Water, Summersalt and Marine Layer, so the third slot could go to any of them. step 4
No twin pair stood out, so the tools gave no pair to avoid calling together. step 5
Mt. Joy does not show up in the ranks among Alternative Apparel fans, so that link was measured in only one direction. step 4
Qloo confirmed the id as the artist Mt. Joy. step 1
No same-field rival was found, so the candidates came from the Mt. Joy fans' top 50. step 2step 3
Outdoor Voices sits closer to Mt. Joy fans than any other candidate, at 0.97. step 4
The calls follow the rank order among Mt. Joy fans because the review found no clear three. step 4step 5
Checker rule v3.1: 33 names and numbers in the agent's answer, each matched to the step it cites.
5 steps, each measured in Qloo; every number above comes from a step. Replayed from an earlier run: 0 Qloo calls.
Every name and number above is matched to a measured step. We attacked that check with 230 altered answers; it caught 219, and the 11 that got through are listed on /audit. What got through
The counterexample: Liquid Death x e.l.f. sold out in 45 minutes with weaker measured taste. Taste is one input. See it on the audit
What this doesn't establish: purchases, visits, commercial eligibility, or whether the deal makes money.
Who this is for: the partnerships lead who has to pick up the phone, and the sponsorship seller on the other end of it. The left column is the shortlist; the right column is the pitch line.
About 6 steps, about 28 Qloo calls and 40 seconds on a name nobody has asked about yet; a name already asked replays at once.