One name in. Who should its partnerships team call first?
Every number comes from Qloo, the agent decides what to measure next and why, and every name and number in the answer is checked against the step it cites.
Every number comes from Qloo, the agent decides what to measure next and why, and every name and number in the answer is checked against the step it cites.
Every number comes from Qloo, the agent decides what to measure next and why, and every name and number in the answer is checked against the step it cites.
First call: Shinesty.
The top five are within 0.05 on taste, so this is the agent's pick, not a measured lead.
Shinesty fans don't have Tyler Childers in their top 50; the other seven rank it 9th to 34th or not in their top 50.
The both-ways read favors Birddogs Shorts, whose fans rank Tyler Childers 9th, the highest of the eight; Shinesty is the agent's pick.
The call sheet is the one page you send your boss; the pitch sheet is the seller's side. Print either, or save it as a PDF.
Venues in Cincinnati that Tyler Childers and Shinesty fans both favor: Pirate's Cove Tropical Bar & Grill, Top Cats and The Redmoor Event House.
Brands Tyler Childers's fans favor. It doesn't establish who sponsors tours.
Shinesty fans don't have Tyler Childers in their top 50 artists; the pull runs one way. Birddogs Shorts fans rank Tyler Childers 9th, the highest of the eight.
fame (Qloo popularity) taste (affinity with Tyler Childers' fans)
| The eight | Fame and taste, 0.5 to 1 | Taste | Tyler Childers fans rank it | Its fans rank Tyler Childers |
|---|---|---|---|---|
| Shinesty * | 0.99 | 1st | not in their top 50 | |
| Chubbies * | 0.96 | 2nd | 18th | |
| Blenders Eyewear * | 0.95 | 3rd | not in their top 50 | |
| Birddogs Shorts | 0.95 | 4th | 9th | |
| Dr. Squatch Soap Co. | 0.94 | 5th | not in their top 50 | |
| The Normal Brand | 0.94 | 6th | 34th | |
| Tecovas | 0.93 | 7th | not in their top 50 | |
| Twisted Tea | 0.93 | 8th | not in their top 50 |
* the agent's calls. “Tyler Childers fans rank it” is the taste score's own order, so it restates the tie. “Its fans rank Tyler Childers” is that brand's fans' own top 50 artists, a different list.
No clear three: 5 names within 0.05 of the top. Inside a tie no order is claimed, so the picks aren't numbered; the first call is the agent's choice among them.
ShinestyFirst call
Shinesty sits closest to Tyler Childers fans, with a score of 0.99 and rank 1. step 4
Chubbies
Chubbies is next at 0.96 and rank 2, inside the top group. step 4
Blenders Eyewear
Blenders Eyewear scores 0.95 at rank 3, inside the top group. step 4
Overlap check: it ran, and no two contenders stand out as reaching the same audience. step 5
Each step is one measurement the agent chose to make in Qloo. Open one for what it asked and why.
Confirm Qloo knows "Tyler Childers" as one clear entity before measuring anything.
Fork: Qloo knew the name, so the agent went on. An ambiguous or unknown name stops here.
Find the closest same-field artist in his fans' top 50 so the split can show which brands sit closer to him.
Fork: no rival, so the eight come from the fans' top 50. With a rival, the split comes next.
With no rival found, pull eight candidates from his fans' top 50 outside his own field.
Score all eight candidates under his fans to see whether a clear three stands out.
Check whether two contenders in the top group reach the same audience, so they aren't called together.
There is no clear three: Shinesty, Chubbies, Blenders Eyewear, Birddogs Shorts and Dr. Squatch Soap Co. all sit in one top group. step 4
Birddogs Shorts scores 0.95, the same as Blenders Eyewear, so it is an equal alternative for the third call. step 4
No pair of contenders stood out as reaching the same audience, so the overlap check gives no pair to avoid calling together. step 5
Qloo confirmed Tyler Childers but found no same-field rival, so the candidates came from his fans' top 50. step 1step 2step 3
All eight candidates scored between 0.93 and 0.99, with no clear three. step 4
Shinesty, Chubbies and Blenders Eyewear rank 1 to 3 within the top group. step 4
Checker rule v3.1: 27 names and numbers in the agent's answer, each matched to the step it cites.
5 steps, each measured in Qloo; every number above comes from a step. Replayed from an earlier run: 0 Qloo calls.
Every name and number above is matched to a measured step. We attacked that check with 230 altered answers; it caught 219, and the 11 that got through are listed on /audit. What got through
The counterexample: Liquid Death x e.l.f. sold out in 45 minutes with weaker measured taste. Taste is one input. See it on the audit
What this doesn't establish: purchases, visits, commercial eligibility, or whether the deal makes money.
Who this is for: the partnerships lead who has to pick up the phone, and the sponsorship seller on the other end of it. The left column is the shortlist; the right column is the pitch line.
About 6 steps, about 28 Qloo calls and 40 seconds on a name nobody has asked about yet; a name already asked replays at once.