One name in. Who should its partnerships team call first?
Every number comes from Qloo, the agent decides what to measure next and why, and every name and number in the answer is checked against the step it cites.
Every number comes from Qloo, the agent decides what to measure next and why, and every name and number in the answer is checked against the step it cites.
Every number comes from Qloo, the agent decides what to measure next and why, and every name and number in the answer is checked against the step it cites.
First call: Las Vegas Raiders.
All eight are within 0.05 on taste, so this is the agent's pick, not a measured lead.
Las Vegas Raiders fans rank Los Angeles Dodgers 8th; the other seven rank it 1st to 39th or not in their top 50.
The both-ways read favors LA Kings, whose fans rank Los Angeles Dodgers 1st, the highest of the eight; Las Vegas Raiders is the agent's pick.
The call sheet is the one page you send your boss; the pitch sheet is the seller's side. Print either, or save it as a PDF.
Where Los Angeles Dodgers' audience leads: Los Angeles and Las Vegas.
Venues in Los Angeles that Los Angeles Dodgers and Las Vegas Raiders fans both favor: Castaway Restaurant, Bar & Special Events, NIKU X and Sam's Hofbrau.
1 brands sit closer to Los Angeles Dodgers, 0 closer to Oakland Athletics, 29 within 0.05 of both.
Los Angeles Dodgers leads in Los Angeles and Las Vegas; Oakland Athletics in San Francisco and Sacramento.
Source: Qloo's US heatmaps. A dot is a place either audience ranks in its top half; it leans to one side when that audience ranks it at least 25 places higher out of 100 (Crossover's rule), else it's Both.
Leans Los Angeles DodgersLeans Oakland AthleticsBoth
fame (Qloo popularity) taste (affinity with Los Angeles Dodgers' fans)
| The eight | Fame and taste, 0.5 to 1 | Taste | Los Angeles Dodgers fans rank it | Its fans rank Los Angeles Dodgers |
|---|---|---|---|---|
| Las Vegas Raiders * | 0.95 | 4th | 8th | |
| San Francisco 49ers * | 0.93 | 9th | 19th | |
| Los Angeles Chargers * | 0.93 | 10th | 30th | |
| MLB's Cut4 | 0.93 | 11th | 28th | |
| New York Giants | 0.92 | 13th | not in their top 50 | |
| LA Kings | fame: no measurement | 0.91 | 16th | 1st |
| Los Angeles Dodgers Foundation | 0.91 | 20th | 2nd | |
| Seattle Seahawks | 0.91 | 21st | 39th |
* the agent's calls. “Los Angeles Dodgers fans rank it” is the taste score's own order, so it restates the tie. It counts every brand Los Angeles Dodgers fans favor, so the missing places go to brands outside these eight. “Its fans rank Los Angeles Dodgers” is that brand's fans' own top 50 brands, a different list.
No clear three: 8 names within 0.05 of the top. Inside a tie no order is claimed, so the picks aren't numbered; the first call is the agent's choice among them.
Las Vegas RaidersFirst call
Las Vegas Raiders scores highest under Los Angeles Dodgers fans at 0.95, and ranks 4 among them. step 5
San Francisco 49ers
San Francisco 49ers scores 0.93 and ranks 9 among Los Angeles Dodgers fans, and the Dodgers rank 19 among theirs. step 5
Los Angeles Chargers
Los Angeles Chargers scores 0.93 and ranks 10 among Los Angeles Dodgers fans, and the Dodgers rank 30 among theirs. step 5
Overlap check: it ran, and no two contenders stand out as reaching the same audience. step 6
Each step is one measurement the agent chose to make in Qloo. Open one for what it asked and why.
Confirm that Qloo knows the Los Angeles Dodgers as a single entity before measuring anything.
Fork: Qloo knew the name, so the agent went on. An ambiguous or unknown name stops here.
Find the closest same-field brand among Dodgers fans' top 50 so we can split audiences.
Fork: a rival came back, so the split comes next. Without one, the agent goes to the fans' top 50.
See which brands sit closer to Dodgers fans than to Athletics fans, and each side's top markets.
Get the candidate brands from the Dodgers side of the split, widest gap first.
Own field left out: Baseball. Qloo's wider category, sports organization, was not.
Score all eight candidates under Dodgers fans to see if a clear three stands out.
Check whether two of the tied contenders reach the same audience, so we know which pair not to call together.
There is no clear three: all eight candidates sit in one group between 0.91 and 0.95. step 5
MLB's Cut4 also scores 0.93, tied with the second and third calls, ranking 11 among Los Angeles Dodgers fans. step 5
The overlap check found no pair of contenders that clearly reach the same audience, so there is no pair to avoid calling together. step 6
The split left only one name, Los Angeles Dodgers Foundation, so the candidates were widened to the top 50. step 3step 4
The closest rival is Oakland Athletics at 0.97. step 2
Only Los Angeles Dodgers Foundation sits closer to Los Angeles Dodgers fans than to Oakland Athletics fans, at 0.91 against 0.83. step 3
The top markets for Los Angeles Dodgers fans are Los Angeles, San Diego, Las Vegas, Phoenix and Honolulu. step 3
Las Vegas Raiders leads at 0.95, and San Francisco 49ers, Los Angeles Chargers and MLB's Cut4 follow at 0.93. step 5
Checker rule v3.1: 36 names and numbers in the agent's answer, each matched to the step it cites.
6 steps, each measured in Qloo; every number above comes from a step. Replayed from an earlier run: 0 Qloo calls.
Every name and number above is matched to a measured step. We attacked that check with 230 altered answers; it caught 219, and the 11 that got through are listed on /audit. What got through
The counterexample: Liquid Death x e.l.f. sold out in 45 minutes with weaker measured taste. Taste is one input. See it on the audit
What this doesn't establish: purchases, visits, commercial eligibility, or whether the deal makes money.
Who this is for: the partnerships lead who has to pick up the phone, and the sponsorship seller on the other end of it. The left column is the shortlist; the right column is the pitch line.
About 6 steps, about 28 Qloo calls and 40 seconds on a name nobody has asked about yet; a name already asked replays at once.