One name in. Who should its partnerships team call first?
Every number comes from Qloo, the agent decides what to measure next and why, and every name and number in the answer is checked against the step it cites.
Every number comes from Qloo, the agent decides what to measure next and why, and every name and number in the answer is checked against the step it cites.
Every number comes from Qloo, the agent decides what to measure next and why, and every name and number in the answer is checked against the step it cites.
First call: Cabela's.
The same-field cut had no specific tag to run on for YETI, so brands in its own field can be among the candidates. The audit lists this limit.
All eight are within 0.05 on taste, so this is the agent's pick, not a measured lead.
The call sheet is the one page you send your boss. Print it, or save it as a PDF.
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* the agent's calls.
The other direction (each one's fans' rank of YETI) was measured and doesn't separate these 8, so there's no table. How that's decided
No clear three: 8 names within 0.05 of the top. Inside a tie no order is claimed, so the picks aren't numbered; the first call is the agent's choice among them.
Cabela'sFirst call
Cabela's ranks first among YETI fans at 0.96, inside the one top group. step 4
Bass Pro Shops
Bass Pro Shops ranks second among YETI fans at 0.95, inside the same top group. step 4
Huk Performance Fishing
Huk Performance Fishing ranks third among YETI fans at 0.95, inside the same top group. step 4
Overlap check: it ran, and no two contenders stand out as reaching the same audience. step 5
Each step is one measurement the agent chose to make in Qloo. Open one for what it asked and why.
Confirm which brand this Qloo id points to before measuring anything.
Fork: Qloo knew the name, so the agent went on. An ambiguous or unknown name stops here.
Find the closest same-field brand among YETI fans' top 50 to decide which candidate path to use.
Fork: no rival, so the eight come from the fans' top 50. With a rival, the split comes next.
With no rival found, pull eight candidates from YETI fans' top 50 outside its own field.
Score all eight candidates under YETI fans to see whether a clear three stands out.
Since there is no clear three, check which two contenders reach the same audience so we don't call them together.
There is no clear three, because all eight candidates sit in one group from 0.93 to 0.96. step 4
The overlap check found no pair that stands out as reaching the same audience, so there is no pair to keep apart. step 5
Cabela's and Bass Pro Shops are in the same fame band, along with Traeger Grills. step 4
The id resolved to YETI. step 1
No same-field rival was found, so the candidates came from YETI fans' top 50. step 2step 3
All eight candidates scored between 0.93 and 0.96, so the three calls follow the rank order among YETI fans. step 4
Checker rule v3.1: 20 names and numbers in the agent's answer, each matched to the step it cites.
5 steps, each measured in Qloo; every number above comes from a step. Replayed from an earlier run: 0 Qloo calls.
Every name and number above is matched to a measured step. We attacked that check with 230 altered answers; it caught 219, and the 11 that got through are listed on /audit. What got through
The counterexample: Liquid Death x e.l.f. sold out in 45 minutes with weaker measured taste. Taste is one input. See it on the audit
What this doesn't establish: purchases, visits, commercial eligibility, or whether the deal makes money.
Who this is for: the partnerships lead who has to pick up the phone, and the sponsorship seller on the other end of it.
About 6 steps, about 28 Qloo calls and 40 seconds on a name nobody has asked about yet; a name already asked replays at once.